by J.M. Lacey | Feb 28, 2024 | Company organization
Are you overwhelmed? Many of us are. And it seems as though the things that are supposed to make our lives and tasks simpler are more complicated. Often, we seek an easier solution to whatever problem we face. Seeking the path of least resistance is a natural...
by J.M. Lacey | Feb 27, 2024 | Marketing
There are many articles and downloads on my website dedicated to newsletters because (1) it is an important tool to build trust in your organization both internally and externally, and (2) it is my specialty. With this article, I’m focused on newsletters themselves,...
by J.M. Lacey | Feb 25, 2024 | Marketing
Our brand story runs deep. Whether we’re trying to run a business or we’re an author, our story establishes our credibility. It tells people not just who we are, but what we stand for. If you type: “brand storytelling” in Google, you’ll see over 103 million results....
by J.M. Lacey | Feb 20, 2024 | Marketing
Writers have an almost golden opportunity to expand their outreach using social media. Why do I say that since social media isn’t the most reliable when it comes to building relationships or getting yourself noticed? Social media has affected our in-person...
by J.M. Lacey | Feb 18, 2024 | Communication tactics
As the excitement, the laughter, maybe the crying, settle down following the 2024 Super Bowl, people return to their routine. Eventually the play reviews among friends, favorite shared moments, the Taylor Swift sightings among Swifties, all dissolve into the...
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