Designing an effective e-newsletter with images

Designing an effective e-newsletter with images

I’ve been producing newsletters for a long time. I continue to learn, but overall, I have the basics to create a newsletter people actually look forward to reading, such as Writer Authentic. Content is the most important element in your newsletters. The unique stories...
Are newsletters more effective than social media?

Are newsletters more effective than social media?

I don’t know about you, but I have a pretty full plate of tasks and activities that never seem to dwindle. When an additional marketing tool idea is presented, I often push back. My time is tight. When I mention to others they should have an e-newsletter if they don’t...
Use your e-newsletter to share your brand story

Use your e-newsletter to share your brand story

One of my favorite series of novels is, “All Creatures Great and Small,” by James Herriott (aka James Alfred (“Alf) Wight), the Yorkshire veterinarian who, in the 1930s and beyond helped shed light on the challenges and joys of the veterinary practice. Not only is...
Do authors need a brand story?

Do authors need a brand story?

When authors hear “branding” or “marketing,” it can scare them a bit. After all, writers are focused on the craft of writing. Branding for authors, however, is an important element to sell their work, even before the manuscript is finished....