Embrace your uniqueness and brand identity

Embrace your uniqueness and brand identity

My hubby and I enjoy visiting wineries for which there are aplenty in our area. While you have your basic gems — red, white, rosé — each winery offers distinctive flavorings based on environment, soil, air quality, etc. In other words, you won’t think: “This wine...
Build relationships with newsletters

Build relationships with newsletters

There are many articles and downloads on my website dedicated to newsletters because (1) it is an important tool to build trust in your organization both internally and externally, and (2) it is my specialty. With this article, I’m focused on newsletters themselves,...
How to Tell Your Unique Story to Grow Your Business

How to Tell Your Unique Story to Grow Your Business

Often when I see a commercial from a brand that has been around for decades, their famous slogan or jingle will pop into my head. Ones from earlier years were ingrained in me at a young age, and some are still around. “What can brown do for you?” United Parcel...
Find Your Inner Story and Increase Sales

Find Your Inner Story and Increase Sales

A few years ago when I was struggling with my health and weight issues, a friend gave me a book written by a renowned doctor in a specific field, on a particular dietary lifestyle (because everyone’s health is different, I don’t share or suggest medical advice). For...