by J.M. Lacey | Apr 4, 2023 | Marketing
E-newsletters are less at risk than ever of becoming obsolete. Organizations — both nonprofit and businesses — realize, especially with more people getting their information online and on their phones, that newsletters are the hub of information people need to stay in...
by J.M. Lacey | Feb 28, 2023 | Marketing
A white paper is one of the most persuasive pieces of marketing you can have. This report, usually 10 or more pages, outlines a problem and includes the solution with a description of a product or service that benefits your B2B customer. While it is not a sales pitch,...
by J.M. Lacey | Oct 30, 2018 | Marketing
Most organizations strive for a similar goal: to be unique. They offer a distinctive product or service, or a comparable product with custom features and benefits. Marketing that product and highlighting its benefits makes sense since a company cannot move forward if...
by J.M. Lacey | Dec 19, 2017 | Marketing
I have written before about how to have excellent content for your company newsletter. But before all those tips are put into action, it’s important to understand the value of this communications tool. Large organizations face the challenge of keeping employees happy...
by J.M. Lacey | Nov 21, 2017 | Marketing
Without question, we recognize a lot of loyal customers are built on word of mouth. When we’re excited about a product or service, we sing the praises of the company. Our friends, hopefully, listen to us. Social media spreads information quickly. And often without...
by J.M. Lacey | Jun 6, 2017 | Marketing
Our brand will influence the content we put out in public. If our brand is sassy or controversial, then what we say will likely be sassy or controversial. And if our brand is sophisticated, our content will be too. What we want to avoid is sharing random thoughts and...
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