How to keep your newsletter out of the junk pile

How to keep your newsletter out of the junk pile

This morning I went through all four of my email accounts (admit it — some of you have more!) and spent quite a bit of time deleting the conglomeration of junk. I won’t say how long it took me, but enough time for my husband to finish coating the cabinets. I had also...
Designing an effective e-newsletter with images

Designing an effective e-newsletter with images

I’ve been producing newsletters for a long time. I continue to learn, but overall, I have the basics to create a newsletter people actually look forward to reading, such as Writer Authentic. Content is the most important element in your newsletters. The unique stories...
Are newsletters more effective than social media?

Are newsletters more effective than social media?

I don’t know about you, but I have a pretty full plate of tasks and activities that never seem to dwindle. When an additional marketing tool idea is presented, I often push back. My time is tight. When I mention to others they should have an e-newsletter if they don’t...
Use your e-newsletter to share your brand story

Use your e-newsletter to share your brand story

One of my favorite series of novels is, “All Creatures Great and Small,” by James Herriott (aka James Alfred (“Alf) Wight), the Yorkshire veterinarian who, in the 1930s and beyond helped shed light on the challenges and joys of the veterinary practice. Not only is...