by J.M. Lacey | Jun 16, 2024 | Communication tactics
As writers, communicators, editors, and word “nerds,” we tend to pick up on words and phrases that are out of place, text that makes us cringe. The figurative red pen in my head is continually moving with replacements, sentence restructure, and other edits that...
by J.M. Lacey | May 29, 2024 | Communication tactics
“I can only note that the past is beautiful because one never realises an emotion at the time. It expands later, and thus we don’t have complete emotions about the present, only about the past.” — Virginia Woolf, author. I don’t know about you, but I love history....
by J.M. Lacey | May 8, 2024 | Communication tactics
What do you notice when you ask someone about something he is passionate about? Doesn’t he start off on this exciting path of a story, telling it from birth to present, with finite details and side stories? He’s intimately attuned to all the nuances of this thing that...
by J.M. Lacey | May 3, 2024 | Communication tactics
I’ve written on this blog articles about overcoming consumer objections, clarifying your message, how people buy based on emotion, how creating a rapport with consumers shows them you get them. Now, your story should propel you to the front of the line and help...
by J.M. Lacey | Mar 31, 2024 | Communication tactics
As writers, we have learned to not focus on our opening lines when we first draft our story or article. Because if we dwell too much on how we start a piece, it can hinder us from advancing. We also realize that once we draft our piece, sometimes our opening lines...
by J.M. Lacey | Feb 18, 2024 | Communication tactics
As the excitement, the laughter, maybe the crying, settle down following the 2024 Super Bowl, people return to their routine. Eventually the play reviews among friends, favorite shared moments, the Taylor Swift sightings among Swifties, all dissolve into the...
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