by J.M. Lacey | Apr 28, 2024 | Company organization
Not every business has a grand story about how they got started. Some start in their kitchen before ballooning into a national chain of health food (okay, that’s a cool story). Or maybe someone trained extensively over the years in various avenues and when an idea...
by J.M. Lacey | Apr 24, 2024 | Company organization
Dependability is something every business owner and leader desires when it comes to doing business both internally and externally. When we hire staff, we have expectations. When we sign a contract with another company, we have criteria. There is nothing more...
by J.M. Lacey | Apr 21, 2024 | Customer relationships
One of my go-to organizations for helping me find safe products and food is the Environmental Working Group (EWG). Instead of looking for the “Good Housekeeping Seal of Approval” that used to be the reigning symbol of product trust, I search for the EWG seal of...
by J.M. Lacey | Apr 14, 2024 | Marketing
Trends are funny things. They come and they go. They’re a bit fickle when you think about it. And yet trends evolve because of change or what is popular, and people tend to follow that course. The course eventually diverts, and they pursue the new direction. Whether...
by J.M. Lacey | Apr 8, 2024 | Relationships
Brand storytelling is more than just “once upon a time” to “the end.” For companies, it’s taking data and customer challenges and weaving them into content that is interesting, telling, and more narrative than corporate speak. And interestingly, your story can be told...
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