Communicating in an era of fear

Communicating with employees during a crisis is imperative to earn their trust. Whether dealing with a global pandemic, economic downturns, or safety concerns, organizations should strive to unify their executives to communicate clearly with their employees. How can you produce a solid communication plan to allay employee fears? And why should you incorporate strategy days into the process? (Articles mentioned in episode: Negative communications: How they should be delivered and the effect on employees and “Crisis and emergency risk communication, Psychology of a crisis” from the CDC)