by J.M. Lacey | Oct 30, 2018 | Marketing
Most organizations strive for a similar goal: to be unique. They offer a distinctive product or service, or a comparable product with custom features and benefits. Marketing that product and highlighting its benefits makes sense since a company cannot move forward if...
by J.M. Lacey | Dec 19, 2017 | Marketing
I have written before about how to have excellent content for your company newsletter. But before all those tips are put into action, it’s important to understand the value of this communications tool. Large organizations face the challenge of keeping employees happy...
by J.M. Lacey | Nov 21, 2017 | Marketing
Without question, we recognize a lot of loyal customers are built on word of mouth. When we’re excited about a product or service, we sing the praises of the company. Our friends, hopefully, listen to us. Social media spreads information quickly. And often without...
by J.M. Lacey | Jun 6, 2017 | Marketing
Our brand will influence the content we put out in public. If our brand is sassy or controversial, then what we say will likely be sassy or controversial. And if our brand is sophisticated, our content will be too. What we want to avoid is sharing random thoughts and...
by J.M. Lacey | Apr 18, 2017 | Marketing
Do you have an internal company newsletter? Does your content come from within the organization’s walls? Do you have a team of writers among your staff who submit the articles and photos? Without question, an internal newsletter is a good idea for a lot of reasons....
by J.M. Lacey | Apr 11, 2017 | Marketing
Using titles for your articles and other content should be immediately descriptive. You work hard on your subject matter and your desire is that people read it and take something away from the information. What you don’t want is a title that is vague and will cause...
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