by J.M. Lacey | Feb 28, 2023 | Marketing
A white paper is one of the most persuasive pieces of marketing you can have. This report, usually 10 or more pages, outlines a problem and includes the solution with a description of a product or service that benefits your B2B customer. While it is not a sales pitch,...
by J.M. Lacey | Oct 30, 2018 | Marketing
Most organizations strive for a similar goal: to be unique. They offer a distinctive product or service, or a comparable product with custom features and benefits. Marketing that product and highlighting its benefits makes sense since a company cannot move forward if...
by J.M. Lacey | Nov 21, 2017 | Marketing
Without question, we recognize a lot of loyal customers are built on word of mouth. When we’re excited about a product or service, we sing the praises of the company. Our friends, hopefully, listen to us. Social media spreads information quickly. And often without...
by J.M. Lacey | Apr 18, 2017 | Marketing
Do you have an internal company newsletter? Does your content come from within the organization’s walls? Do you have a team of writers among your staff who submit the articles and photos? Without question, an internal newsletter is a good idea for a lot of reasons....
by J.M. Lacey | Mar 13, 2017 | Marketing
There’s a reason organizations have internal marketing departments: marketing takes time. Whether it’s the company newsletter, internal site or other communications form you use, it requires planning and execution. Marketing also imposes a specific focus on the...
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