by J.M. Lacey | May 19, 2024 | Writing
“Listen, and you will realize that we are made not from cells or from atoms. We are made from stories.” — Mia Couto, Mozambican writer If you are a writer, especially a novelist, you’re probably familiar with story arcs or narratives. In brief, an arc is a rise to the...
by J.M. Lacey | May 5, 2024 | Marketing
Recently I have been visiting a beautiful park near me. The weather has been favorable and the sunshine is beckoning me to get out of the house. My latest goal, rather forced upon me for reasons I will not dive into, is to lose weight. I read that the number one way...
by J.M. Lacey | May 3, 2024 | Communication tactics
I’ve written on this blog articles about overcoming consumer objections, clarifying your message, how people buy based on emotion, how creating a rapport with consumers shows them you get them. Now, your story should propel you to the front of the line and help...
by J.M. Lacey | Apr 28, 2024 | Company organization
Not every business has a grand story about how they got started. Some start in their kitchen before ballooning into a national chain of health food (okay, that’s a cool story). Or maybe someone trained extensively over the years in various avenues and when an idea...
by J.M. Lacey | Apr 21, 2024 | Customer relationships
One of my go-to organizations for helping me find safe products and food is the Environmental Working Group (EWG). Instead of looking for the “Good Housekeeping Seal of Approval” that used to be the reigning symbol of product trust, I search for the EWG seal of...
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