by J.M. Lacey | Aug 14, 2023 | Marketing
When some businesses think of white papers there is a collective sigh. They realize these reports are a compelling tool, one of the most persuasive papers they can share with their B2B customers, but despite all the work and investment to create them, the final...
by J.M. Lacey | Apr 4, 2023 | Marketing
E-newsletters are less at risk than ever of becoming obsolete. Organizations — both nonprofit and businesses — realize, especially with more people getting their information online and on their phones, that newsletters are the hub of information people need to stay in...
by J.M. Lacey | Mar 13, 2023 | Relationships
Obtaining funding from donors is necessary for nonprofits. And donors, whether individual donors, family foundations, or corporate foundations, all want to see the nonprofit succeed. Getting a donor is a lot of work. Much effort is needed to win the trust of a donor,...
by J.M. Lacey | Feb 28, 2023 | Marketing
A white paper is one of the most persuasive pieces of marketing you can have. This report, usually 10 or more pages, outlines a problem and includes the solution with a description of a product or service that benefits your B2B customer. While it is not a sales pitch,...
by J.M. Lacey | Oct 30, 2018 | Marketing
Most organizations strive for a similar goal: to be unique. They offer a distinctive product or service, or a comparable product with custom features and benefits. Marketing that product and highlighting its benefits makes sense since a company cannot move forward if...
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