by J.M. Lacey | Mar 23, 2025 | Communication tactics
When I first started my professional writing career as a reporter for a local weekly newspaper, my background in writing was mainly creative fiction. I had to learn how to write factual though still creatively, quote interviews accurately, and research. The writing...
by J.M. Lacey | Mar 9, 2025 | Communication tactics
Most commercials I see I consider myself pretty adept at getting the point. Still, there are others where the punchline leaves me scratching my head. I’ll look at my smiling husband and he’ll say: “it’s a sports reference,” which he’ll then explain to me and by then,...
by J.M. Lacey | Oct 27, 2024 | Marketing
When Hurricane Helene hit our area in September 2024, not only did we face physical challenges — loss of power, Internet, and communications; unsafe travel; flooding — there were psychological and emotional challenges due to the trauma and shock of what everyone was...
by J.M. Lacey | Sep 1, 2024 | Marketing
One of my favorite series of novels is, “All Creatures Great and Small,” by James Herriott (aka James Alfred (“Alf) Wight), the Yorkshire veterinarian who, in the 1930s and beyond helped shed light on the challenges and joys of the veterinary practice. Not only is...
by J.M. Lacey | Jun 16, 2024 | Communication tactics
As writers, communicators, editors, and word “nerds,” we tend to pick up on words and phrases that are out of place, text that makes us cringe. The figurative red pen in my head is continually moving with replacements, sentence restructure, and other edits that...
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