by J.M. Lacey | Jun 16, 2024 | Communication tactics
As writers, communicators, editors, and word “nerds,” we tend to pick up on words and phrases that are out of place, text that makes us cringe. The figurative red pen in my head is continually moving with replacements, sentence restructure, and other edits that...
by J.M. Lacey | May 19, 2024 | Writing
“Listen, and you will realize that we are made not from cells or from atoms. We are made from stories.” — Mia Couto, Mozambican writer If you are a writer, especially a novelist, you’re probably familiar with story arcs or narratives. In brief, an arc is a rise to the...
by J.M. Lacey | May 5, 2024 | Marketing
Recently I have been visiting a beautiful park near me. The weather has been favorable and the sunshine is beckoning me to get out of the house. My latest goal, rather forced upon me for reasons I will not dive into, is to lose weight. I read that the number one way...
by J.M. Lacey | May 3, 2024 | Communication tactics
I’ve written on this blog articles about overcoming consumer objections, clarifying your message, how people buy based on emotion, how creating a rapport with consumers shows them you get them. Now, your story should propel you to the front of the line and help...
by J.M. Lacey | Apr 28, 2024 | Company organization
Not every business has a grand story about how they got started. Some start in their kitchen before ballooning into a national chain of health food (okay, that’s a cool story). Or maybe someone trained extensively over the years in various avenues and when an idea...
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