by J.M. Lacey | Dec 5, 2023 | Writing
Write with everyday language, be succinct and clear, and get to the point. When it comes to your writing, whether it is creative or business, we can tell people a lot without saying too much. One way we keep our writing simple is by using everyday language. I love my...
by J.M. Lacey | Aug 14, 2023 | Marketing
When some businesses think of white papers there is a collective sigh. They realize these reports are a compelling tool, one of the most persuasive papers they can share with their B2B customers, but despite all the work and investment to create them, the final...
by J.M. Lacey | Jun 6, 2017 | Marketing
Our brand will influence the content we put out in public. If our brand is sassy or controversial, then what we say will likely be sassy or controversial. And if our brand is sophisticated, our content will be too. What we want to avoid is sharing random thoughts and...
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