by J.M. Lacey | Mar 23, 2025 | Communication tactics
When I first started my professional writing career as a reporter for a local weekly newspaper, my background in writing was mainly creative fiction. I had to learn how to write factual though still creatively, quote interviews accurately, and research. The writing...
by J.M. Lacey | Feb 16, 2025 | Writing
Were you ever read to when you were younger, by a parent, guardian, teacher, or grandmother? The stories we heard had an impact on us, whether positive or negative. And really, the reader had an impression on us as well. For example, my mother read me the stories of...
by J.M. Lacey | Jan 5, 2025 | Marketing
I don’t know about you, but I live my daily life by my calendar. Balancing a million projects (slight exaggeration) at once makes my head spin, but at least I know what I must focus on, where I need to be, and when. If you work in communications at your company or run...
by J.M. Lacey | Sep 15, 2024 | Marketing
I don’t know about you, but I have a pretty full plate of tasks and activities that never seem to dwindle. When an additional marketing tool idea is presented, I often push back. My time is tight. When I mention to others they should have an e-newsletter if they don’t...
by J.M. Lacey | Aug 18, 2024 | Communication tactics
Accountants, physicians, investment advisors, attorneys and other professionals benefit from a brand story Are you an accountant? A physician? An investment advisor? An attorney? These professionals and others benefit from sharing their brand story, though it...
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