by J.M. Lacey | Aug 18, 2024 | Communication tactics
Accountants, physicians, investment advisors, attorneys and other professionals benefit from a brand story Are you an accountant? A physician? An investment advisor? An attorney? These professionals and others benefit from sharing their brand story, though it...
by J.M. Lacey | Jun 30, 2024 | Writing
Lately I’ve been pitching various news and media outlets with article ideas. Although I have no control over whether they will think my idea is a good fit for them or the timing is right, I still get them out there. One thing (among many) I have learned is that...
by J.M. Lacey | Jun 9, 2024 | Writing
Writing is the core of what I do. I enjoy it, yes, but it truly is an art. I lump it under artist, along with painter, photographer, sculptor, musician, and anything that defines art. And while I focus on brand stories for businesses and authors, it is always a good...
by J.M. Lacey | May 12, 2024 | Writing
Whenever I listen to speeches, the figurative red pen is moving furiously in my head. The speakers often give me too much to work with. For example, they add illustrations and stories that do not fit the theme and instead, are focused on them. They likely reason that...
by J.M. Lacey | Dec 26, 2023 | Marketing
Everyone and everything has a story, whether real or imagined. When it comes to your organization, you have more stories within your business and programs than you realize. Sometimes it takes some standing back to see it, other times, it takes someone on the outside...
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