by J.M. Lacey | Jul 28, 2024 | Company organization
Most of us, I think, are familiar with the tagline we were lectured with in grade school: learn the three Rs: reading, writing, and arithmetic. Except, they really aren’t three Rs, are they. It is RWA. I mean, if grammar is important, which, in school, it should have...
by J.M. Lacey | May 22, 2024 | Company organization
Picture the scene: you walk into an office’s lobby to conduct business, perhaps pay a utility bill, and you hear loud voices before you open the door. When you open the door, you see employees bickering with one another. The discussion is heated. You hear a door slam,...
by J.M. Lacey | May 3, 2024 | Communication tactics
I’ve written on this blog articles about overcoming consumer objections, clarifying your message, how people buy based on emotion, how creating a rapport with consumers shows them you get them. Now, your story should propel you to the front of the line and help...
by J.M. Lacey | Feb 6, 2024 | Marketing
Often when I see a commercial from a brand that has been around for decades, their famous slogan or jingle will pop into my head. Ones from earlier years were ingrained in me at a young age, and some are still around. “What can brown do for you?” United Parcel...
by J.M. Lacey | Dec 26, 2023 | Marketing
Everyone and everything has a story, whether real or imagined. When it comes to your organization, you have more stories within your business and programs than you realize. Sometimes it takes some standing back to see it, other times, it takes someone on the outside...
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