by J.M. Lacey | Oct 14, 2024 | Marketing
I’ve been producing newsletters for a long time. I continue to learn, but overall, I have the basics to create a newsletter people actually look forward to reading, such as Writer Authentic. Content is the most important element in your newsletters. The unique stories...
by J.M. Lacey | Jul 28, 2024 | Company organization
Most of us, I think, are familiar with the tagline we were lectured with in grade school: learn the three Rs: reading, writing, and arithmetic. Except, they really aren’t three Rs, are they. It is RWA. I mean, if grammar is important, which, in school, it should have...
by J.M. Lacey | May 22, 2024 | Company organization
Picture the scene: you walk into an office’s lobby to conduct business, perhaps pay a utility bill, and you hear loud voices before you open the door. When you open the door, you see employees bickering with one another. The discussion is heated. You hear a door slam,...
by J.M. Lacey | May 3, 2024 | Communication tactics
I’ve written on this blog articles about overcoming consumer objections, clarifying your message, how people buy based on emotion, how creating a rapport with consumers shows them you get them. Now, your story should propel you to the front of the line and help...
by J.M. Lacey | Feb 6, 2024 | Marketing
Often when I see a commercial from a brand that has been around for decades, their famous slogan or jingle will pop into my head. Ones from earlier years were ingrained in me at a young age, and some are still around. “What can brown do for you?” United Parcel...
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