by J.M. Lacey | May 8, 2024 | Communication tactics
What do you notice when you ask someone about something he is passionate about? Doesn’t he start off on this exciting path of a story, telling it from birth to present, with finite details and side stories? He’s intimately attuned to all the nuances of this thing that...
by J.M. Lacey | May 3, 2024 | Communication tactics
I’ve written on this blog articles about overcoming consumer objections, clarifying your message, how people buy based on emotion, how creating a rapport with consumers shows them you get them. Now, your story should propel you to the front of the line and help...
by J.M. Lacey | Apr 28, 2024 | Company organization
Not every business has a grand story about how they got started. Some start in their kitchen before ballooning into a national chain of health food (okay, that’s a cool story). Or maybe someone trained extensively over the years in various avenues and when an idea...
by J.M. Lacey | Apr 21, 2024 | Customer relationships
One of my go-to organizations for helping me find safe products and food is the Environmental Working Group (EWG). Instead of looking for the “Good Housekeeping Seal of Approval” that used to be the reigning symbol of product trust, I search for the EWG seal of...
by J.M. Lacey | Apr 14, 2024 | Marketing
Trends are funny things. They come and they go. They’re a bit fickle when you think about it. And yet trends evolve because of change or what is popular, and people tend to follow that course. The course eventually diverts, and they pursue the new direction. Whether...
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