Crafting a compelling story for your brand

Crafting a compelling story for your brand

“Listen, and you will realize that we are made not from cells or from atoms. We are made from stories.” — Mia Couto, Mozambican writer If you are a writer, especially a novelist, you’re probably familiar with story arcs or narratives. In brief, an arc is a rise to the...
Speak to your audience through your story

Speak to your audience through your story

What do you notice when you ask someone about something he is passionate about? Doesn’t he start off on this exciting path of a story, telling it from birth to present, with finite details and side stories? He’s intimately attuned to all the nuances of this thing that...
Find your meaningful value proposition

Find your meaningful value proposition

Not every business has a grand story about how they got started. Some start in their kitchen before ballooning into a national chain of health food (okay, that’s a cool story). Or maybe someone trained extensively over the years in various avenues and when an idea...