by J.M. Lacey | Dec 19, 2017 | Marketing
I have written before about how to have excellent content for your company newsletter. But before all those tips are put into action, it’s important to understand the value of this communications tool. Large organizations face the challenge of keeping employees happy...
by J.M. Lacey | Aug 31, 2025
EMPOWER YOUR BRAND BY TELLING YOUR UNIQUE STORY TO INCREASE PROFITS Empowering business owners to effectively communicate their purpose by teaching them through a systematic process how to find and tell their unique story to impact the world. Create connection, build...
by J.M. Lacey | Jun 23, 2025 | Customer relationships
I have fallen out of sync lately with my scheduled newsletters, and pretty much everything else. As I’ve mentioned before, life happens, even with our businesses. And when one is self-employed, caring for everything from the actual work to marketing, to IT, to...
by J.M. Lacey | Apr 20, 2025 | Marketing
This morning I went through all four of my email accounts (admit it — some of you have more!) and spent quite a bit of time deleting the conglomeration of junk. I won’t say how long it took me, but enough time for my husband to finish coating the cabinets. I had also...
by J.M. Lacey | Mar 23, 2025 | Communication tactics
When I first started my professional writing career as a reporter for a local weekly newspaper, my background in writing was mainly creative fiction. I had to learn how to write factual though still creatively, quote interviews accurately, and research. The writing...
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