by J.M. Lacey | Feb 27, 2024 | Marketing
There are many articles and downloads on my website dedicated to newsletters because (1) it is an important tool to build trust in your organization both internally and externally, and (2) it is my specialty. With this article, I’m focused on newsletters themselves,...
by J.M. Lacey | Jan 2, 2024 | Marketing
For any of us who have had bedtime stories read to us, or we read them ourselves, we realized how soothing stories can be. Stories create images in our minds and take us to places we didn’t even know existed if not for the books that shelter the words. Stories can...
by J.M. Lacey | Apr 4, 2023 | Marketing
E-newsletters are less at risk than ever of becoming obsolete. Organizations — both nonprofit and businesses — realize, especially with more people getting their information online and on their phones, that newsletters are the hub of information people need to stay in...
by J.M. Lacey | Sep 23, 2020 | Podcasts
Organizations want the best communications methods to engage and inform employees and leaders. Internal company newsletters are a powerful, effective communications tool to motivate and educate employees. Consider your goals and objectives to make this piece a...
by J.M. Lacey | Dec 19, 2017 | Marketing
I have written before about how to have excellent content for your company newsletter. But before all those tips are put into action, it’s important to understand the value of this communications tool. Large organizations face the challenge of keeping employees happy...
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