Are newsletters more effective than social media?

Are newsletters more effective than social media?

I don’t know about you, but I have a pretty full plate of tasks and activities that never seem to dwindle. When an additional marketing tool idea is presented, I often push back. My time is tight. When I mention to others they should have an e-newsletter if they don’t...
Build relationships with newsletters

Build relationships with newsletters

There are many articles and downloads on my website dedicated to newsletters because (1) it is an important tool to build trust in your organization both internally and externally, and (2) it is my specialty. With this article, I’m focused on newsletters themselves,...
Using your newsletters to tell your story

Using your newsletters to tell your story

For any of us who have had bedtime stories read to us, or we read them ourselves, we realized how soothing stories can be. Stories create images in our minds and take us to places we didn’t even know existed if not for the books that shelter the words. Stories can...
Using newsletters to build trust in your brand

Using newsletters to build trust in your brand

E-newsletters are less at risk than ever of becoming obsolete. Organizations — both nonprofit and businesses — realize, especially with more people getting their information online and on their phones, that newsletters are the hub of information people need to stay in...

Benefits of internal company newsletters

Organizations want the best communications methods to engage and inform employees and leaders. Internal company newsletters are a powerful, effective communications tool to motivate and educate employees. Consider your goals and objectives to make this piece a...