Creating a comprehensive audit brief

Conducting a communications audit is imperative for businesses to do on a regular basis to focus on employee concerns, and review your communications to pinpoint their effectiveness and changes that need to be made. The comprehensive brief will help you and your team remain focused on your objectives, the scope of the audit, and give you a clear path in how your audit will be conducted. Why is a comprehensive brief important? And what should it include? What organizations need to know and the tools internal communication teams need.