Brand Story 101: What brand story is not

Brand Story 101: What brand story is not

Lately as I have presented webinars on brand story, and talked with clients and prospective clients, I have had deep discussions about brand story and its importance in gaining the trust of our audience. One constant about brand story that I have noticed: there are a...
How origins affect brand perception

How origins affect brand perception

Most of us, I think, are familiar with the tagline we were lectured with in grade school: learn the three Rs: reading, writing, and arithmetic. Except, they really aren’t three Rs, are they. It is RWA. I mean, if grammar is important, which, in school, it should have...