How origins affect brand perception

How origins affect brand perception

Most of us, I think, are familiar with the tagline we were lectured with in grade school: learn the three Rs: reading, writing, and arithmetic. Except, they really aren’t three Rs, are they. It is RWA. I mean, if grammar is important, which, in school, it should have...
Find your meaningful value proposition

Find your meaningful value proposition

Not every business has a grand story about how they got started. Some start in their kitchen before ballooning into a national chain of health food (okay, that’s a cool story). Or maybe someone trained extensively over the years in various avenues and when an idea...