by J.M. Lacey | Mar 23, 2025 | Communication tactics
When I first started my professional writing career as a reporter for a local weekly newspaper, my background in writing was mainly creative fiction. I had to learn how to write factual though still creatively, quote interviews accurately, and research. The writing...
by J.M. Lacey | Mar 9, 2025 | Communication tactics
Most commercials I see I consider myself pretty adept at getting the point. Still, there are others where the punchline leaves me scratching my head. I’ll look at my smiling husband and he’ll say: “it’s a sports reference,” which he’ll then explain to me and by then,...
by J.M. Lacey | Aug 18, 2024 | Communication tactics
Accountants, physicians, investment advisors, attorneys and other professionals benefit from a brand story Are you an accountant? A physician? An investment advisor? An attorney? These professionals and others benefit from sharing their brand story, though it...
by J.M. Lacey | Jun 16, 2024 | Communication tactics
As writers, communicators, editors, and word “nerds,” we tend to pick up on words and phrases that are out of place, text that makes us cringe. The figurative red pen in my head is continually moving with replacements, sentence restructure, and other edits that...
by J.M. Lacey | May 29, 2024 | Communication tactics
“I can only note that the past is beautiful because one never realises an emotion at the time. It expands later, and thus we don’t have complete emotions about the present, only about the past.” — Virginia Woolf, author. I don’t know about you, but I love history....
by J.M. Lacey | May 8, 2024 | Communication tactics
What do you notice when you ask someone about something he is passionate about? Doesn’t he start off on this exciting path of a story, telling it from birth to present, with finite details and side stories? He’s intimately attuned to all the nuances of this thing that...
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