by J.M. Lacey | Aug 27, 2024 | Marketing
When authors hear “branding” or “marketing,” it can scare them a bit. After all, writers are focused on the craft of writing. Branding for authors, however, is an important element to sell their work, even before the manuscript is finished....
by J.M. Lacey | Aug 18, 2024 | Communication tactics
Accountants, physicians, investment advisors, attorneys and other professionals benefit from a brand story Are you an accountant? A physician? An investment advisor? An attorney? These professionals and others benefit from sharing their brand story, though it...
by J.M. Lacey | Aug 9, 2024 | Writing
When I originally wrote this article for my “Writer Authentic” e-newsletter subscribers (July 2023), I was nearly two weeks into my bout with COVID-19. To say this halted everything I do in my life is an understatement. And for any of you who have,...
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