Do authors need a brand story?

Do authors need a brand story?

When authors hear “branding” or “marketing,” it can scare them a bit. After all, writers are focused on the craft of writing. Branding for authors, however, is an important element to sell their work, even before the manuscript is finished....
Craft your professional brand story

Craft your professional brand story

Accountants, physicians, investment advisors, attorneys and other professionals benefit from a brand story   Are you an accountant? A physician? An investment advisor? An attorney? These professionals and others benefit from sharing their brand story, though it...
Take Control of Your Writing and Your Work

Take Control of Your Writing and Your Work

When I originally wrote this article for my “Writer Authentic” e-newsletter subscribers (July 2023), I was nearly two weeks into my bout with COVID-19. To say this halted everything I do in my life is an understatement. And for any of you who have,...