by J.M. Lacey | Apr 25, 2017 | Company organization
It isn’t hard to locate a story about a company who not only made a mistake, but caved to the public’s outrage by making a premature statement. Companies face what’s considered a PR nightmare in the blink of an eye. You can plan for the worst, but you cannot plan for...
by J.M. Lacey | Apr 18, 2017 | Marketing
Do you have an internal company newsletter? Does your content come from within the organization’s walls? Do you have a team of writers among your staff who submit the articles and photos? Without question, an internal newsletter is a good idea for a lot of reasons....
by J.M. Lacey | Apr 11, 2017 | Marketing
Using titles for your articles and other content should be immediately descriptive. You work hard on your subject matter and your desire is that people read it and take something away from the information. What you don’t want is a title that is vague and will cause...
by J.M. Lacey | Apr 4, 2017 | Writing
Whether we concentrate on internal writing or external, our voice needs to be balanced. There may be times we write with our own voice and it’s obvious to our audience when we are “speaking.” But if we write to represent the company or someone else,...
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