by J.M. Lacey | Jan 2, 2024 | Marketing
For any of us who have had bedtime stories read to us, or we read them ourselves, we realized how soothing stories can be. Stories create images in our minds and take us to places we didn’t even know existed if not for the books that shelter the words. Stories can...
by J.M. Lacey | Dec 26, 2023 | Marketing
Everyone and everything has a story, whether real or imagined. When it comes to your organization, you have more stories within your business and programs than you realize. Sometimes it takes some standing back to see it, other times, it takes someone on the outside...
by J.M. Lacey | Dec 5, 2023 | Writing
Write with everyday language, be succinct and clear, and get to the point. When it comes to your writing, whether it is creative or business, we can tell people a lot without saying too much. One way we keep our writing simple is by using everyday language. I love my...
by J.M. Lacey | Mar 13, 2023 | Relationships
Obtaining funding from donors is necessary for nonprofits. And donors, whether individual donors, family foundations, or corporate foundations, all want to see the nonprofit succeed. Getting a donor is a lot of work. Much effort is needed to win the trust of a donor,...
by J.M. Lacey | Feb 28, 2023 | Marketing
A white paper is one of the most persuasive pieces of marketing you can have. This report, usually 10 or more pages, outlines a problem and includes the solution with a description of a product or service that benefits your B2B customer. While it is not a sales pitch,...
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