Speak to your audience through your story

Speak to your audience through your story

What do you notice when you ask someone about something he is passionate about? Doesn’t he start off on this exciting path of a story, telling it from birth to present, with finite details and side stories? He’s intimately attuned to all the nuances of this thing that...
Why quality writing builds trust in an organization

Why quality writing builds trust in an organization

Good communication strengthens retention Writing, in any business environment, is a necessity for all communications — both internal and external. The written word is used for memos, marketing, legal documents, policies and every signed document. Many companies...

Trust and the bottom line

This year has impacted the level of trust within organizations and businesses, and among leaders, managers and teams to a great degree. Covid has brought a lot of issues to light that many businesses probably didn’t realize they had. Why is trust so important? How...