by J.M. Lacey | Feb 27, 2024 | Marketing
There are many articles and downloads on my website dedicated to newsletters because (1) it is an important tool to build trust in your organization both internally and externally, and (2) it is my specialty. With this article, I’m focused on newsletters themselves,...
by J.M. Lacey | Apr 4, 2023 | Marketing
E-newsletters are less at risk than ever of becoming obsolete. Organizations — both nonprofit and businesses — realize, especially with more people getting their information online and on their phones, that newsletters are the hub of information people need to stay in...
by J.M. Lacey | Dec 10, 2018 | Internal communications
Employees often have a love-hate relationship with company newsletters. Most employees love the idea of the newsletter and the information each issue provides, but they typically hate the work involved to produce a quality read. Of all the marketing pieces I’ve...
by J.M. Lacey | Dec 19, 2017 | Marketing
I have written before about how to have excellent content for your company newsletter. But before all those tips are put into action, it’s important to understand the value of this communications tool. Large organizations face the challenge of keeping employees happy...
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