by J.M. Lacey | Sep 1, 2024 | Marketing
One of my favorite series of novels is, “All Creatures Great and Small,” by James Herriott (aka James Alfred (“Alf) Wight), the Yorkshire veterinarian who, in the 1930s and beyond helped shed light on the challenges and joys of the veterinary practice. Not only is...
by J.M. Lacey | Aug 18, 2024 | Communication tactics
Accountants, physicians, investment advisors, attorneys and other professionals benefit from a brand story Are you an accountant? A physician? An investment advisor? An attorney? These professionals and others benefit from sharing their brand story, though it...
by J.M. Lacey | Aug 9, 2024 | Writing
When I originally wrote this article for my “Writer Authentic” e-newsletter subscribers (July 2023), I was nearly two weeks into my bout with COVID-19. To say this halted everything I do in my life is an understatement. And for any of you who have,...
by J.M. Lacey | May 1, 2024 | Writing
Have you noticed that the products you are used to buying, whether food, clothing, or appliances, have not only been more expensive, but the quality has declined? I shop every week for groceries, so I know how much the prices have skyrocketed. But I also know that I...
by J.M. Lacey | Dec 19, 2023 | Writing
What do you consider is your best writing skill? Are you great at creative writing? Maybe you prefer the approach of content writing? Or hands down, you are a straightforward business writer? Can you be all three? I ask because lately I’ve seen a lot of companies...
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