by J.M. Lacey | Sep 1, 2024 | Marketing
One of my favorite series of novels is, “All Creatures Great and Small,” by James Herriott (aka James Alfred (“Alf) Wight), the Yorkshire veterinarian who, in the 1930s and beyond helped shed light on the challenges and joys of the veterinary practice. Not only is...
by J.M. Lacey | Jun 30, 2024 | Writing
Lately I’ve been pitching various news and media outlets with article ideas. Although I have no control over whether they will think my idea is a good fit for them or the timing is right, I still get them out there. One thing (among many) I have learned is that...
by J.M. Lacey | May 12, 2024 | Writing
Whenever I listen to speeches, the figurative red pen is moving furiously in my head. The speakers often give me too much to work with. For example, they add illustrations and stories that do not fit the theme and instead, are focused on them. They likely reason that...
by J.M. Lacey | Jan 2, 2024 | Marketing
For any of us who have had bedtime stories read to us, or we read them ourselves, we realized how soothing stories can be. Stories create images in our minds and take us to places we didn’t even know existed if not for the books that shelter the words. Stories can...
by J.M. Lacey | Dec 19, 2023 | Writing
What do you consider is your best writing skill? Are you great at creative writing? Maybe you prefer the approach of content writing? Or hands down, you are a straightforward business writer? Can you be all three? I ask because lately I’ve seen a lot of companies...
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