by J.M. Lacey | Sep 15, 2024 | Marketing
I don’t know about you, but I have a pretty full plate of tasks and activities that never seem to dwindle. When an additional marketing tool idea is presented, I often push back. My time is tight. When I mention to others they should have an e-newsletter if they don’t...
by J.M. Lacey | Aug 18, 2024 | Communication tactics
Accountants, physicians, investment advisors, attorneys and other professionals benefit from a brand story Are you an accountant? A physician? An investment advisor? An attorney? These professionals and others benefit from sharing their brand story, though it...
by J.M. Lacey | Jun 30, 2024 | Writing
Lately I’ve been pitching various news and media outlets with article ideas. Although I have no control over whether they will think my idea is a good fit for them or the timing is right, I still get them out there. One thing (among many) I have learned is that...
by J.M. Lacey | Jun 9, 2024 | Writing
Writing is the core of what I do. I enjoy it, yes, but it truly is an art. I lump it under artist, along with painter, photographer, sculptor, musician, and anything that defines art. And while I focus on brand stories for businesses and authors, it is always a good...
by J.M. Lacey | May 12, 2024 | Writing
Whenever I listen to speeches, the figurative red pen is moving furiously in my head. The speakers often give me too much to work with. For example, they add illustrations and stories that do not fit the theme and instead, are focused on them. They likely reason that...
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