by J.M. Lacey | Aug 18, 2024 | Communication tactics
Accountants, physicians, investment advisors, attorneys and other professionals benefit from a brand story Are you an accountant? A physician? An investment advisor? An attorney? These professionals and others benefit from sharing their brand story, though it...
by J.M. Lacey | Jul 14, 2024 | Writing
I’m newly obsessed with the latest History Channel documentary: “How Disney Built America.” All the documentaries on the foods, brands, toys, etc., that “built America” fascinate me and I truly wish I was that genius to come up with something amazing. But I digress....
by J.M. Lacey | Jun 9, 2024 | Writing
Writing is the core of what I do. I enjoy it, yes, but it truly is an art. I lump it under artist, along with painter, photographer, sculptor, musician, and anything that defines art. And while I focus on brand stories for businesses and authors, it is always a good...
by J.M. Lacey | May 10, 2024 | Writing
Not long ago I sat to write a thank you card to a dear friend. It’s a mental process, really. It begins with the card or letter I receive with a small gift in the mail. My heart is instantly warmed when I see our handwritten address and the return address of the...
by J.M. Lacey | May 8, 2024 | Communication tactics
What do you notice when you ask someone about something he is passionate about? Doesn’t he start off on this exciting path of a story, telling it from birth to present, with finite details and side stories? He’s intimately attuned to all the nuances of this thing that...
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