Should you use AI tools to write your brand story?

Should you use AI tools to write your brand story?

Back when I was in elementary school (there is no need to do the math), I always looked forward to English class (go figure). One of the many exercises we were given was when our teacher shared a photograph, an image, or wrote a phrase on the blackboard that we then...
Why writers should be concerned with quality

Why writers should be concerned with quality

Not long ago I wrote about how important it is for writers to be excellent editors. It’s true that mistakes happen, especially if you have a lot of people reviewing your work and making their own suggested edits. And it’s worse when these people have no clue how to...
Brand Story 101: What brand story is not

Brand Story 101: What brand story is not

Lately as I have presented webinars on brand story, and talked with clients and prospective clients, I have had deep discussions about brand story and its importance in gaining the trust of our audience. One constant about brand story that I have noticed: there are a...