by J.M. Lacey | Sep 1, 2024 | Marketing
One of my favorite series of novels is, “All Creatures Great and Small,” by James Herriott (aka James Alfred (“Alf) Wight), the Yorkshire veterinarian who, in the 1930s and beyond helped shed light on the challenges and joys of the veterinary practice. Not only is...
by J.M. Lacey | Aug 18, 2024 | Communication tactics
Accountants, physicians, investment advisors, attorneys and other professionals benefit from a brand story Are you an accountant? A physician? An investment advisor? An attorney? These professionals and others benefit from sharing their brand story, though it...
by J.M. Lacey | Jul 14, 2024 | Writing
I’m newly obsessed with the latest History Channel documentary: “How Disney Built America.” All the documentaries on the foods, brands, toys, etc., that “built America” fascinate me and I truly wish I was that genius to come up with something amazing. But I digress....
by J.M. Lacey | Jun 9, 2024 | Writing
Writing is the core of what I do. I enjoy it, yes, but it truly is an art. I lump it under artist, along with painter, photographer, sculptor, musician, and anything that defines art. And while I focus on brand stories for businesses and authors, it is always a good...
by J.M. Lacey | May 10, 2024 | Writing
Not long ago I sat to write a thank you card to a dear friend. It’s a mental process, really. It begins with the card or letter I receive with a small gift in the mail. My heart is instantly warmed when I see our handwritten address and the return address of the...
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