by J.M. Lacey | Apr 28, 2024 | Company organization
Not every business has a grand story about how they got started. Some start in their kitchen before ballooning into a national chain of health food (okay, that’s a cool story). Or maybe someone trained extensively over the years in various avenues and when an idea...
by J.M. Lacey | Apr 21, 2024 | Customer relationships
One of my go-to organizations for helping me find safe products and food is the Environmental Working Group (EWG). Instead of looking for the “Good Housekeeping Seal of Approval” that used to be the reigning symbol of product trust, I search for the EWG seal of...
by J.M. Lacey | Apr 14, 2024 | Marketing
Trends are funny things. They come and they go. They’re a bit fickle when you think about it. And yet trends evolve because of change or what is popular, and people tend to follow that course. The course eventually diverts, and they pursue the new direction. Whether...
by J.M. Lacey | Apr 8, 2024 | Relationships
Brand storytelling is more than just “once upon a time” to “the end.” For companies, it’s taking data and customer challenges and weaving them into content that is interesting, telling, and more narrative than corporate speak. And interestingly, your story can be told...
by J.M. Lacey | Mar 31, 2024 | Communication tactics
As writers, we have learned to not focus on our opening lines when we first draft our story or article. Because if we dwell too much on how we start a piece, it can hinder us from advancing. We also realize that once we draft our piece, sometimes our opening lines...
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