by J.M. Lacey | Apr 8, 2024 | Relationships
Brand storytelling is more than just “once upon a time” to “the end.” For companies, it’s taking data and customer challenges and weaving them into content that is interesting, telling, and more narrative than corporate speak. And interestingly, your story can be told...
by J.M. Lacey | Mar 31, 2024 | Communication tactics
As writers, we have learned to not focus on our opening lines when we first draft our story or article. Because if we dwell too much on how we start a piece, it can hinder us from advancing. We also realize that once we draft our piece, sometimes our opening lines...
by J.M. Lacey | Mar 3, 2024 | Marketing
My hubby and I enjoy visiting wineries for which there are aplenty in our area. While you have your basic gems — red, white, rosé — each winery offers distinctive flavorings based on environment, soil, air quality, etc. In other words, you won’t think: “This wine...
by J.M. Lacey | Feb 28, 2024 | Company organization
Are you overwhelmed? Many of us are. And it seems as though the things that are supposed to make our lives and tasks simpler are more complicated. Often, we seek an easier solution to whatever problem we face. Seeking the path of least resistance is a natural...
by J.M. Lacey | Feb 25, 2024 | Marketing
Our brand story runs deep. Whether we’re trying to run a business or we’re an author, our story establishes our credibility. It tells people not just who we are, but what we stand for. If you type: “brand storytelling” in Google, you’ll see over 103 million results....
Recent Comments