by J.M. Lacey | Oct 30, 2018 | Marketing
Most organizations strive for a similar goal: to be unique. They offer a distinctive product or service, or a comparable product with custom features and benefits. Marketing that product and highlighting its benefits makes sense since a company cannot move forward if...
by J.M. Lacey | Oct 8, 2018 | Communication tactics
All companies have similar outlooks: they have goals they’re trying to achieve and they attempt to hold fast to their vision and culture. In so doing, they communicate this to their leadership teams and the employees. However, communications easily become skewed or...
by J.M. Lacey | Sep 25, 2018 | Internal communications
The value of quality internal communications (IC) cannot be understated. Employees desire to feel valued and appreciated by their employers for their hard work and ideas. They seek to grow and understand how their roles contribute to the greater good. And they need to...
by J.M. Lacey | Sep 10, 2018 | Internal communications
Keeping the proper focus on internal communications can sometimes be a challenge. Companies who employ hundreds to thousands of employees have a balance to maintain in keeping up with quality communication and satisfying employee knowledge. In fact, 52 percent of...
by J.M. Lacey | Nov 21, 2017 | Marketing
Without question, we recognize a lot of loyal customers are built on word of mouth. When we’re excited about a product or service, we sing the praises of the company. Our friends, hopefully, listen to us. Social media spreads information quickly. And often without...
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