by J.M. Lacey | Dec 26, 2023 | Marketing
Everyone and everything has a story, whether real or imagined. When it comes to your organization, you have more stories within your business and programs than you realize. Sometimes it takes some standing back to see it, other times, it takes someone on the outside...
by J.M. Lacey | Apr 4, 2023 | Marketing
E-newsletters are less at risk than ever of becoming obsolete. Organizations — both nonprofit and businesses — realize, especially with more people getting their information online and on their phones, that newsletters are the hub of information people need to stay in...
by J.M. Lacey | Feb 28, 2023 | Marketing
A white paper is one of the most persuasive pieces of marketing you can have. This report, usually 10 or more pages, outlines a problem and includes the solution with a description of a product or service that benefits your B2B customer. While it is not a sales pitch,...
by J.M. Lacey | Jun 1, 2020 | Company organization
Entrepreneurs, especially those who work as freelancers and contractors, often feel they need to compromise their rates or change the way they work or accept last-minute projects from clients who are “in a bind” (which puts you in a bind if you choose to accept the...
by J.M. Lacey | Jun 6, 2017 | Marketing
Our brand will influence the content we put out in public. If our brand is sassy or controversial, then what we say will likely be sassy or controversial. And if our brand is sophisticated, our content will be too. What we want to avoid is sharing random thoughts and...
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