by J.M. Lacey | Dec 22, 2024 | Writing
Back when I was in elementary school (there is no need to do the math), I always looked forward to English class (go figure). One of the many exercises we were given was when our teacher shared a photograph, an image, or wrote a phrase on the blackboard that we then...
by J.M. Lacey | Nov 24, 2024 | Company organization
Some organizations have been around for decades, even more than a century. When we read their historic timelines or view a documentary on their business, we learn much about the founder, his passion, the need he saw in creating his business, and how the business...
by J.M. Lacey | Nov 18, 2024 | Company organization
As a business owner, I am keen on keeping operations uncomplicated. We often hear businesses stress the importance of transparency, but when they conceal their motives or share only partial information, there are times we wonder what they are keeping from us. As...
by J.M. Lacey | Nov 10, 2024 | Company organization
Lately as I have presented webinars on brand story, and talked with clients and prospective clients, I have had deep discussions about brand story and its importance in gaining the trust of our audience. One constant about brand story that I have noticed: there are a...
by J.M. Lacey | Aug 18, 2024 | Communication tactics
Accountants, physicians, investment advisors, attorneys and other professionals benefit from a brand story Are you an accountant? A physician? An investment advisor? An attorney? These professionals and others benefit from sharing their brand story, though it...
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