Should you use AI tools to write your brand story?

Should you use AI tools to write your brand story?

Back when I was in elementary school (there is no need to do the math), I always looked forward to English class (go figure). One of the many exercises we were given was when our teacher shared a photograph, an image, or wrote a phrase on the blackboard that we then...
Brand Story 101: What brand story is not

Brand Story 101: What brand story is not

Lately as I have presented webinars on brand story, and talked with clients and prospective clients, I have had deep discussions about brand story and its importance in gaining the trust of our audience. One constant about brand story that I have noticed: there are a...
Craft your professional brand story

Craft your professional brand story

Accountants, physicians, investment advisors, attorneys and other professionals benefit from a brand story   Are you an accountant? A physician? An investment advisor? An attorney? These professionals and others benefit from sharing their brand story, though it...