Do authors need a brand story?

When authors hear “branding” or “marketing,” it can scare them a bit. After all, writers are focused on the craft of writing.

Branding for authors, however, is an important element to sell their work, even before the manuscript is finished.

I’ve written this in-depth on Brevity Blog. Check out “What is a brand story and why do authors need one?”

I’m also presenting the webinar: Build your author brand story – Discover your true identity and enhance your credibility on Sept. 18 at 3 p.m. Want to join us and learn more? Check it out here.