Are newsletters more effective than social media?

Are newsletters more effective than social media?

by | Sep 15, 2024 | Marketing

I don’t know about you, but I have a pretty full plate of tasks and activities that never seem to dwindle. When an additional marketing tool idea is presented, I often push back. My time is tight. When I mention to others they should have an e-newsletter if they don’t...
Use your e-newsletter to share your brand story

Use your e-newsletter to share your brand story

by | Sep 1, 2024 | Marketing

One of my favorite series of novels is, “All Creatures Great and Small,” by James Herriott (aka James Alfred (“Alf) Wight), the Yorkshire veterinarian who, in the 1930s and beyond helped shed light on the challenges and joys of the veterinary practice. Not only is...
Build relationships with newsletters

Build relationships with newsletters

by | Feb 27, 2024 | Marketing

There are many articles and downloads on my website dedicated to newsletters because (1) it is an important tool to build trust in your organization both internally and externally, and (2) it is my specialty. With this article, I’m focused on newsletters themselves,...
Using newsletters to build trust in your brand

Using newsletters to build trust in your brand

by | Apr 4, 2023 | Marketing

E-newsletters are less at risk than ever of becoming obsolete. Organizations — both nonprofit and businesses — realize, especially with more people getting their information online and on their phones, that newsletters are the hub of information people need to stay in...