by J.M. Lacey | Mar 3, 2024 | Marketing
My hubby and I enjoy visiting wineries for which there are aplenty in our area. While you have your basic gems — red, white, rosé — each winery offers distinctive flavorings based on environment, soil, air quality, etc. In other words, you won’t think: “This wine...
by J.M. Lacey | Feb 28, 2024 | Company organization
Are you overwhelmed? Many of us are. And it seems as though the things that are supposed to make our lives and tasks simpler are more complicated. Often, we seek an easier solution to whatever problem we face. Seeking the path of least resistance is a natural...
by J.M. Lacey | Feb 25, 2024 | Marketing
Our brand story runs deep. Whether we’re trying to run a business or we’re an author, our story establishes our credibility. It tells people not just who we are, but what we stand for. If you type: “brand storytelling” in Google, you’ll see over 103 million results....
by J.M. Lacey | Feb 18, 2024 | Communication tactics
As the excitement, the laughter, maybe the crying, settle down following the 2024 Super Bowl, people return to their routine. Eventually the play reviews among friends, favorite shared moments, the Taylor Swift sightings among Swifties, all dissolve into the...
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