by J.M. Lacey | Jan 5, 2025 | Marketing
I don’t know about you, but I live my daily life by my calendar. Balancing a million projects (slight exaggeration) at once makes my head spin, but at least I know what I must focus on, where I need to be, and when. If you work in communications at your company or run...
by J.M. Lacey | Oct 14, 2024 | Marketing
I’ve been producing newsletters for a long time. I continue to learn, but overall, I have the basics to create a newsletter people actually look forward to reading, such as Writer Authentic. Content is the most important element in your newsletters. The unique stories...
by J.M. Lacey | Sep 1, 2024 | Marketing
One of my favorite series of novels is, “All Creatures Great and Small,” by James Herriott (aka James Alfred (“Alf) Wight), the Yorkshire veterinarian who, in the 1930s and beyond helped shed light on the challenges and joys of the veterinary practice. Not only is...
by J.M. Lacey | Aug 18, 2024 | Communication tactics
Accountants, physicians, investment advisors, attorneys and other professionals benefit from a brand story Are you an accountant? A physician? An investment advisor? An attorney? These professionals and others benefit from sharing their brand story, though it...
by J.M. Lacey | Jun 16, 2024 | Communication tactics
As writers, communicators, editors, and word “nerds,” we tend to pick up on words and phrases that are out of place, text that makes us cringe. The figurative red pen in my head is continually moving with replacements, sentence restructure, and other edits that...
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