by J.M. Lacey | Apr 14, 2024 | Marketing
Trends are funny things. They come and they go. They’re a bit fickle when you think about it. And yet trends evolve because of change or what is popular, and people tend to follow that course. The course eventually diverts, and they pursue the new direction. Whether...
by J.M. Lacey | Mar 3, 2024 | Marketing
My hubby and I enjoy visiting wineries for which there are aplenty in our area. While you have your basic gems — red, white, rosé — each winery offers distinctive flavorings based on environment, soil, air quality, etc. In other words, you won’t think: “This wine...
by J.M. Lacey | Feb 27, 2024 | Marketing
There are many articles and downloads on my website dedicated to newsletters because (1) it is an important tool to build trust in your organization both internally and externally, and (2) it is my specialty. With this article, I’m focused on newsletters themselves,...
by J.M. Lacey | Feb 25, 2024 | Marketing
Our brand story runs deep. Whether we’re trying to run a business or we’re an author, our story establishes our credibility. It tells people not just who we are, but what we stand for. If you type: “brand storytelling” in Google, you’ll see over 103 million results....
by J.M. Lacey | Feb 20, 2024 | Marketing
Writers have an almost golden opportunity to expand their outreach using social media. Why do I say that since social media isn’t the most reliable when it comes to building relationships or getting yourself noticed? Social media has affected our in-person...
by J.M. Lacey | Feb 6, 2024 | Marketing
Often when I see a commercial from a brand that has been around for decades, their famous slogan or jingle will pop into my head. Ones from earlier years were ingrained in me at a young age, and some are still around. “What can brown do for you?” United Parcel...
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